Zardozi – the magnificent metalic embellishment of India – dates back to ancient times and
finds mention in Vedic literature, the Ramayan and the Mahabharata, and all accounts of the
Sultanate peroid. Zardozi is a persian word that means “sewing with gold string”.


The inquisitiveness in the “Zardozi craft & Design”, led Ameeta Dhody to sew a dream and
“Zardozi – An Indian Design Story” was founded in 1990. It was a humble beginning with two machines in a garage. In 1995, her partner Sunil Dhody joined her and “Zardozi – An Indian Design Story” took a flight of fancy and they became the biggest wholesalers for all the prime stores in India.

In 2005 – they opened their own two retail outlets in Delhi and have been recognized for their meticulous attention to design, detail and flawless craftmanship.
At Zardozi, we are inspired by the timeless and priceless Indian craft and we strive to develop and create a unique design story – reflecting the ancient tradition of Indian craftmanship in a contempory form.

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